Friday, February 12, 2010

Expression Media and you

It has been brought to my attention by one of you that the future of Expression Media is currently in limbo...

Though much of this is based on speculation, it appears that Microsoft is unsure whether they will continue developing Expression Media. First of all, I want to let you all know that I had no idea this was the case - I based this course around The Dam Book which was recently updated (less than a year ago) in which Peter Krogh, the author, makes a strong case for EM2 as the best cross-platform DAM application. There is a post on the DAM Forum here discussing this very topic. Of interest especially is that Peter Krogh still advocates EM2 as the best choice for managing your archive (see page three of the above linked forum discussion) where he states:

"Unfortunately, I really can't say much. I hope that Microsoft will make an announcement before too long regarding the future of the product.
In the meantime, it remains the best cross-platform asset manager, and the work you do there can be exported back to the file, so you can take it with you to other applications if you choose."


Though it is important to note he still feels it is the best application for the job, more importantly is to note that the work you do there can be exported back to your files to take with you. This takes us back to one of the over-riding themes I've be preaching during this course - that we need to make sure the work we do in any given program can be taken with us & moved to another program. The uncertain future of EM is a perfect example of why we need to think about this - who knows, one day Adobe may be replaced by some other imaging company, or they may stop developing Lightroom altogether!

On a related note, I did find that you can still order EM2 from the online Microsoft store here. It appears as though it is an upgrade, though you can even use basic programs like Apple's iPhoto or Windows Photo Gallery as prerequisites for an upgrade. All in all, not a bad price at $99. FWIW, I'm happy using EM2 for my archive, and will continue to use it well into the future. I, like Peter, feel it's the best option. If you are unsure about EM, fear not. The vast majority of the content of our DAM course was based on the theory of DAM, and we used certain software to put those theories into practice in class. If you are happy using Lightroom, I urge you to read and implement the Lightroom workflow chapter from the DAM book - it's not perfect, but it'll get you 90% of the way.

Feel free to sound off in the comments!


Cheers, Josh
Copyright © 2010 Josh McCulloch.



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